Napheesa Collier:
Yes, I think just we have both been in women’s basketball for so long and the WNBA.
And I think, through that, we just saw the holes of what kind of works and what doesn’t. And for a long time, a lot of players had to play year-round basketball. They would play in the WNBA, they would have maybe 10 days off and then they would have to go overseas. So not only is that really hard on your bodies, where we were seeing really just terrible injuries.
Also, a lot of people don’t realize that we make most of our money off the court. And so brand building and being able to activate with those brands is really important for our livelihoods. And when you’re overseas, you essentially go dark for six months out of the year and you can’t activate with those brands.
It really hurts us in that way. And then, thirdly, I think you just see the explosion that is happening in women’s sports right now. It’s growing at such a rapid pace. And it feels like everyone except for the people who are putting the product on the court or the field or wherever it may be are the ones that are benefiting financially from that.
And so we kind of wanted to put all that together and we came up with Unrivaled, where we can hone our basketball skills, where you’re getting better. We have the best weight facilities, recovery facilities. We have equity in the league, one of the first times ever that people who are playing in the actual league that they have that they’re playing and have equity in it, and then also so heavy on content and brand building, which, again, is so crucial to how we make money.
