Beyond being a commercial product that ruled the market for years, the Tata Salt brand has helped raise awareness about the importance of health and nutrition.
Why did Ratan Tata launch Tata Salt? At a time when almost the whole of India was suffering from the issue of iodine and iron deficiency, Tata Chemicals, under the leadership of Ratan Tata, launched India’s first branded iodized salt in packets, which marked the birth of Tata Salt. With the launch of Tata Salt in 1983, the brand quickly became the first choice in every home and helped save the lives of millions of Indians over time.
The Tata Group embarked on its salt production journey in 1927 in Okha, Gujarat—a project once considered unfeasible. By 1983, the company introduced iodized salt to the market, aiming to combat iodine and iron deficiencies while also supporting blood pressure regulation.
Story behind start of Tata Salt
“The story of Tata Salt is a story of consistency on three fronts: superior quality delivered over the years, a wide distribution network and the consistently told brand story. Apart from this is the vacuum evaporation manufacturing process, which ensures uniformity in the texture and size of the grains. This enables us to deliver consistently even saltiness,” says Richa Arora, COO – consumer products business, Tata Chemicals”
How Tata Salt saved millions of Indians
“While the company partnered with the government to find a solution to the problem of micro-nutrient deficiency in India and started the journey towards universal salt iodisation in the country, Tata Salt struck an emotional connect with its consumers”, the website of the Tata Consumer Products said about the need to launch Tata Salt.
“The word namak (salt) has an emotional connotation in the Indian context. Eating salt loosely translates to aapka namak khaya hai, which implies one’s loyalty to a person or community. The brand thus pays homage to, and celebrates the values of loyalty, honesty and integrity of the people of India towards their country”, the website added about the famous product.
Beyond being a commercial product that ruled the market for years, the Tata Salt brand has helped raise awareness about the importance of health and nutrition.
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