Khushi Kapoor and Junaid Khan starrer Loveyapa was released on February 7, ahead of Valentine’s week. However, the film has failed at the box office, despite the cast promoting it full-fledged. Now, Loveyapa’s writer Sneha Desai opened up about the film’s failure at the box office, stating that it might find an audience once released on an OTT platform.
In an interview with India Today, Sneha said, “Box office numbers don’t always tell the full story of a film’s impact. Loveyapa is a fresh, unconventional take on romance that caters primarily to Gen-Z and millennials, who relate deeply to its humour, sarcasm, and modern take on love, nanoships and infidelity.”
Further, she said that Loveyapa had a unique style of rom-com, which did not necessarily follow the traditional Bollywood formula, and it may take time for a wider audience to fully connect with it.
Sneha also shared that there has been a tremendous change in the way audiences consume content, as there is stiff competition from OTT platforms, and no formula works anymore.
She added, “People prefer to watch larger-than-life portrayals on screen and lesser-mounted films on OTT. Maybe a lot of people were shy of sampling the film in cinemas for this reason. It might just open to great numbers when we arrive on digital platforms. But the gratifying thing is that everyone who has seen it has come out pleasantly surprised with the film and performances.”
The writer stated that audience reception also depends on factors like relatability, marketing, and perception. However, with Loveyapa, the story was quite different from traditional Bollywood romances—it was more modern, driven by dialogues and situations, and reflective of how younger generations approach relationships today.
“The humour, sarcasm, and tone are tailored to a younger audience, which means it might not immediately click with everyone, especially those expecting a more conventional rom-com structure,” she concluded.
