Genesis Motors: When we talk about luxury car the brands that comes in our mind are – Mercedes, BMW, Lamborghini, Audi, Volvo, Rolce and Jaguar. These are the renowned brands that make high-performanc
Genesis Motors: When we talk about luxury car the brands that comes in our mind are – Mercedes, BMW, Lamborghini, Audi, Volvo, Rolce and Jaguar. These are the renowned brands that make high-performance and luxury cars. Notably, the luxury car segments in India is limited to a few brands. Car enthusiasts in India prefer German brands such as Mercedes-Benz, BMW, and Audi. Other brands such as Swedish Volvo, Italian Maserati, British Jaguar, and Land Rover. Alfa Romeo, Infiniti, Acura, Cadillac, Lincoln, Genesis are not that popular in India. What comes as a good news for the Indian car enthusiasts is popular automobile brand Hyundai has recently confirmed that it will launch the Genesis luxury car brand in the country. The grand launch is expected around 2027. The best part is that the Genesis cars will be locally assembled through CKD delivery at attractive prices.
About Genesis Luxury Cars
Genesis is a luxury car brand from South Korea and falls under the corporate umbrella of Hyundai Motor Group. It means it is Hyundai’s brand. The luxury car brand is renowned for producing comfortable luxury cars and striking the right balance between luxury and price. This will suit the Indian automobile market where people are preferring luxury cars in affordable rate. The price of the luxury vehicles expected to start from 34 lakhs in India.
Why Hyundai Launching Genesis In India?
With the luxury brand, Hyundai aims to give tough competition to the existing luxury brands in India.
Its India launch is part of its expansion strategy and to compete in the luxury segment.
It is worth noting that, in last 8 years, Genesis has sold a total of 1 million of its luxury cars, including G70, G80 and G90 sedans, GV70 and GV80 ICE SUVs, and GV60 EV and GV70 EV.
