New Holland, a leading global brand under CNH known for its tractors and farming equipment, has announced cricketer Yuvraj Singh as its new brand ambassador. This partnership is part of New Holland’s latest campaign, ‘Asli Hero ki Asli Taaqat’, which pays tribute to the strength and dedication of Indian farmers. By associating with Yuvraj Singh, a sports icon known for his grit and achievements, the brand aims to celebrate the shared spirit of perseverance and commitment between farmers and the celebrated cricketer.
Welcoming Yuvraj Singh to the New Holland family, Tarun Khanna, Director Marketing, New Holland India, said, “At New Holland, we believe that farmers are the true heroes of our nation, tirelessly working to feed the country and drive its progress. Just as Yuvraj Singh has inspired millions with his resilience, hard work, and ability to overcome challenges, our farmers showcase the same determination every day in the fields. His never-give-up spirit makes him the perfect ambassador for our brand. Through this partnership, we hope to inspire farmers to adopt the world-class technology provided by New Holland machinery that enhances productivity, efficiency, and ease of operations.”
Speaking about his association with New Holland, Yuvraj Singh said, “Coming from a state that is considered the breadbasket of India, I have seen firsthand the hard work and resilience of our farmers. Partnering with New Holland, a brand synonymous with high productivity and reliable performance, feels like a natural fit. Together, we celebrate the real heroes of our nation—the farmers—and help them build a stronger, more prosperous future.”
New Holland plans to roll out its latest campaign through a wide-reaching media plan that includes television, digital platforms, radio, print, outdoor promotions, on-ground events, and dealer-level engagement. The brand offers a variety of advanced farming solutions in India, including tractors, combine harvesters, balers, and implements. These products support farmers in key agricultural tasks such as tillage, planting, harvesting, post-harvest operations, commercial activities, and transportation, helping boost productivity and efficiency across the board.
