Circuit House Technologies, which secured $4.3 million in funding last June, is making a major move into the home entertainment space. The company is launching Lumio, a new consumer tech brand for the Indian market. The brand will launch Smart TVs in the country soon.
The Indian Smart TV market is valued at USD 5 billion and is growing rapidly at a 13% CAGR, driven by consumer demand for larger screens. Notably, 4K TVs now account for nearly 70% of all TV sales, which confirms that users are interested in high-end home entertainment devices.
Circuit House says that consumers are still struggling to find a trusted Smart TV brand despite over 100 brands competing in this space. Lumio wants to offer a fresh take on Smart TVs with deep consumer insights and cutting-edge innovation.
Lumio is backed by an experienced team with backgrounds in Flipkart, Xiaomi, Lenovo, Philips, TiVo, LG, and Samsung. Their collective expertise spans product development, branding, software, quality control, sales, and after-sales support. They are working to create Smart TVs that go beyond the standard experience and truly “spark joy.”
“Technology should spark joy, not frustration,” says Raghu, CEO of Circuit House Technologies. “Consumers shouldn’t be stuck with Smart TVs that slow them down. Lumio is reimagining this space, delivering an effortless, top-tier viewing experience.”
Lumio is collaborating with industry giants to shape the future of home entertainment in India. They are partnering with Google to offer Google TV in their smart TVs. Google TV brings access to 400,000+ movies and shows across 10,000+ apps. They are collaborating with Dixon Technologies, India’s largest electronics manufacturer, to ensure high-quality, large-scale production. Amazon India will be their strategic partner to make Lumio Smart TVs widely accessible with nationwide delivery, flexible payments, and installation services.
The official product lineup will be unveiled in March 2025. It will feature premium smart TVs designed to address real consumer pain points. Stay tuned as Lumio sets out to revolutionize the home entertainment experience.
