The Indian Society of Advertisers (ISA) successfully hosted the ISA CEO Conference 2025 at ITC Grand Central, Mumbai, bringing together industry stalwarts, AI pioneers, and business leaders to discuss the theme, “AI: Making Businesses Future-Ready.” The event not only provided a platform for insightful discussions on AI-driven transformation but also marked a new chapter for ISA with the unveiling of its refreshed logo.
The conference featured impactful keynote sessions, expert panel discussions and real-world case studies exploring the revolutionary role of AI in marketing, advertising, and business operations. Discussions revolved around AI’s impact on consumer engagement, predictive marketing, automation and personalisation, as well as the ethical considerations of responsible AI deployment.
Sunil Kataria, Chairman of the ISA, highlighted the significance of AI in reshaping business strategies. “With AI redefining the rules of business, the ISA CEO Conference 2025 has provided a platform for leaders to share insights, debate challenges, and explore AI-powered opportunities. The unveiling of our new logo symbolises our evolving journey as an enabler of industry transformation.”
Roma Datta Chobey, Managing Director, Digital Native Industries, Google India, emphasised AI’s transformative capabilities. “AI is reshaping businesses to be more adaptive, intelligent, and future-ready. At Google, we see three key AI capabilities driving this change: multimodal AI for deeply personalized experiences, intuitive information discovery for seamless interactions, and multi-agent systems for automating complex workflows. Early adopters of AI-driven marketing solutions are already witnessing measurable gains in efficiency and performance.”
The conference featured an illustrious panel of speakers, including Rohit Jawa (CEO, Hindustan Unilever), Kumar Venkatasubramanian (CEO, Procter & Gamble), Abheek Singhi (Managing Director, BCG) and Ranjani Mani (Director & Country Head, Generative AI, Microsoft). These leaders shared valuable insights on the evolving landscape of AI-driven marketing.
Rohit Jawa of Hindustan Unilever remarked, “Taking no action is no longer an option. We have moved beyond the traditional 1:Many marketing model. AI will be the key enabler in evolving marketing strategies to meet the aspirations of our billion-plus consumers.”
Abheek Singhi of BCG highlighted AI’s efficiency-enhancing potential, stating, “AI and human creativity together have the power to redefine marketing. Our research shows that insighting, creation, and execution timelines can be reduced by up to 90%, while effectiveness can increase by 30-50%.”
One of the key highlights of the event was the unveiling of ISA’s new logo, signifying the organisation’s commitment to innovation and progress in the digital age. Pops KV Sridhar, Global Chief Creative Officer at Nihilent Limited and Hypercollective, explained, “The new logo reflects the times we live in. It draws upon ISA’s strengths and legacy while integrating elements that make it relevant in today’s digital world.”
The ISA CEO Conference 2025 underscored the need for businesses to embrace AI-driven transformation, emphasizing collaboration, knowledge-sharing, and ethical AI deployment. As companies integrate AI into their strategies, ISA remains steadfast in its mission to empower advertisers with insights and resources to thrive in an AI-first world.
