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Google has introduced a new feature in its mobile app that aims to make image discovery and organization simpler. The company is adding a dedicated “Images” icon at the bottom of the Google app. It allows users to explore, save, and organize pictures based on their personal interests.
People already use Google Images for everything from outfit ideas to home decor inspiration. However, searching for the right image can sometimes be tricky, especially when you cannot quite describe what you are looking for. Google’s new “Images” tab in the app wants to solve this problem by turning image browsing into a more personalized experience.
Now, instead of typing long or confusing search terms, users can simply tap the new Images icon to see a daily feed of pictures tailored to their interests. The feed updates regularly, showing a mix of trending visuals and recommendations based on previous searches and preferences. You can also save the ones you like to your collections or use them as a starting point to explore more similar images.
This new feature feels like a mix of Pinterest’s personalized boards and Instagram’s Explore tab. Pinterest users can already save and organize inspiration boards, while Instagram shows posts based on interests. Google’s version combines these ideas with the power of its search algorithms. Unlike Pinterest, where you follow creators or topics, Google automatically pulls in images based on your past activity and search history. It also ties directly into Google Search, so finding related content or shopping links is just a tap away.
This update could make the Google app more useful for visual thinkers and creators. Whether you are planning a vacation, designing a room, or simply looking for new fashion ideas, you can now manage all your inspiration without switching apps. Saving and revisiting images through Google’s collections feature also means your creative ideas stay neatly organized in one place.
The new “Images” feature is rolling out over the next few weeks for both Android and iOS users in the U.S. It will likely expand to more regions later, once Google gathers feedback from early users.
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