Sandra E. Garcia:
It is such a layered issue.
The algorithm feeds you similar posts, similar creators, similar influencers. If I see a rug and I take a picture on that rug and it just so happens that another influencer took a picture on the rug a similar way, we could have both reached that last photograph by following a lot of different influencers, celebrities.
And so it’s hard to say that an aesthetic was reached because of one other influencer, especially when it’s such a popular aesthetic. The minimalistic, beige, concrete, neat, clean girl look is very popular right now. And the algorithm is feeding followers and influencers the same kind of posts.
And so it’s hard to say that this one influencer copied the other, as opposed to the algorithm fed her a million other posts that got her to that endpoint.
