Taking advantage of the uncertainty surrounding TikTok in the USA, Meta has announced a program under which cash rewards will be given to eligible TikTok creators for posting reels on Facebook and Instagram. On Tuesday, the company promised cash bonuses, content deals and support to grow their communities to eligible TikTok creators who will join the company’s social media platforms.
The TikTok creators will reportedly also get access to the Facebook Content Monetisation program which allows creators to earn for their videos, photos, and text posts on Facebook. In addition, some selected TikTok creators will also get a one-year trial of Meta Verified including a verified badge, account support, and impersonation protection.
Creators can make up to $ 5,000 within 90 days
The program named ‘Breakthrough Bonus’ will allow creators to earn up to $5,000 within 90 days for regularly posting videos on Instagram and Facebook. The eligibility requirements for the program are that the creators must be adults based in the US and have an ‘existing presence on a third-party social app’ like TikTok and link to it in the application, have a professional Instagram or Facebook account. Besides, the creators should not be participating in any of Facebook’s other monetisation programs.
Meta will be paying “eligible TikTok creators to help jumpstart their growth on our apps,” a Meta spokesperson told Business Insider. The spokesperson added that Meta will soon ink “content deals” with some TikTok creators “to help grow their communities on Instagram and Facebook.”
As per the program, the creators will be required to post at least 20 reels on Facebook and 10 reels on Instagram each month during the first 90 days of the program, and also share content at least 10 days each month. Meta has also optimised its ranking systems to allow newer creators to break through to new audiences. Creators can also show their Instagram, TikTok or YouTube handles and follower counts in their Facebook profiles to boost their credibility. Meta is also taking measures to promote Reels, its short-term video format, among TikTok creators. The company has notably increased the time limit for Reels from 90 seconds to 3 minutes.
Meta is also making changes to its short video format Reels to make them more appealing for TikTok users. One major change is increasing the length of Reels to 3 minutes in the USA, double the length of the current 90-minute limit.
Meta also said that it has optimised its ranking systems to allow newer creators to break through to new audiences. The company will also allow creators to show their Instagram, TikTok, or YouTube handles and follower counts in their Facebook profiles to boost their credibility on its platform.
Trump delayed Tik Tok ban by 75 days
On Monday, President Donald Trump signed an executive order to delay the TikTok ban deadline by 75 days. He told the Department of Justice not to enforce the penalties of the ban. While the app had gone offline in the USA, it was back online after 12 hours. However, the app is still missing from the app stores of Apple and Google.
