Zomato-owned quick commerce platform Blinkit has entered the ultra-fast food delivery market with the launch of a standalone app, Bistro. Bistro promises to deliver snacks, meals, desserts, and beverages in just 10 minutes. The app is currently operational in select areas of Gurugram and will be available in more cities if it gets enough consumer interest.
It is worth noting that the concept of ultra-fast food delivery isn’t entirely new for Zomato. Zomato treated a 10-minute food delivery service in Gurugram back in 2022 but later shelved the project. The company also introduced Zomato Everyday to offer home-style meals prepared in centralized kitchens for quicker deliveries. Bistro is the latest attempt by Zomato to re-enter in ultra-fast food delivery space.
Bistro will be competing with major players like Swiggy and Zepto. Swiggy’s Bolt service already operates in over 400 cities. Zepto’s Cafe delivers tea, coffee, pastries, and snacks in under 10 minutes. Zepto is also planning to launch a standalone app for Cafe. Swish is also operating in the same space and raised $2 million last month. Swish uses cloud kitchens to deliver meals, snacks, and beverages across select neighborhoods.
Bistro app is currently available only on the Play Store for Android devices. The company has yet to launch the app for iOS.
Ultra-fast food delivery services has already made a considerable user base. Zepto claims its Cafe business is doing 30,000 orders per day. Swiggy also says that 5 percent go all food orders on Swiggy came via Bolt. This is the reason Zomato do not want to be late in leveraging the potential of this new market.
