Myntra has introduced a new service called M-Now, offering product delivery starting at just 30 minutes. With M-Now, the company is entering the world of quick commerce to meet the growing demand for instant deliveries. Currently, the service is only available in Bengaluru and the company has plans to expand it to other major cities like Mumbai, Delhi, Pune in coming months.
Myntra is already offering over 10,000 styles across categories like fashion, beauty, accessories, and home products under this service. It also has plans to scale up to over 1 lakh styles in the next 3-4 months. Myntra is offering pricuts from several brands such as Vero Moda, MANGO, Tommy Hilfiger, Levi’s, ONLY, Jack & Jones, Forever New, Arrow, Armani Exchange, Fossil, Casio, Crocs, Bewakoof, Roadster, Campus Sutra, Mokobara, Dressberry, and more. This extensive range ensures M-Now caters to both premium shoppers and casual shoppers.
Now is integrated directly into the Myntra app. So, users can easily browse and shop products and get deliveries in 30 minutes.
By tapping into the quick commerce trend, Muntra wants to deliver products with unmatched speed while gaining its signature shopping experience. It also ensures that customers no longer need to wait for days to receive their purchases.
Quick commerce has already gained significant traction in India and is estimated to be worth $42 billion by 2030. Amazon already delivers range of products same day or next day. However, it is planning to deliver daily items faster with its upcoming service called Tez. Flipkart Minutes, Blinkit, Zepto, and Swiggy Instamart are a few other known players in quick commerce segment. Blinkit and Zomato already offer several beauty products and apparels, but Myntra is the first major e-commerce players to offer quick commerce in fashion segment.
